{"id":34414,"date":"2024-05-22T09:51:10","date_gmt":"2024-05-22T07:51:10","guid":{"rendered":"https:\/\/otegotextile.com\/?p=34414"},"modified":"2024-05-22T09:51:10","modified_gmt":"2024-05-22T07:51:10","slug":"article-bref-eco-exporter-cest-aussi-construire-des-ponts-entre-les-cultures","status":"publish","type":"post","link":"https:\/\/otegotextile.com\/fr\/news\/article-bref-eco-exporter-cest-aussi-construire-des-ponts-entre-les-cultures\/","title":{"rendered":"Article – Bref Eco – Exporter, c\u2019est aussi construire des ponts entre les cultures\u00a0\u00bb"},"content":{"rendered":"
[vc_row][vc_column][vc_column_text]Dans une interview donn\u00e9e au magazine Bref Eco, Thierry Mosa, dirigeant de l\u2019entreprise lyonnaise Otego, partage ses strat\u00e9gies et r\u00e9ussites \u00e0 l’international. Otego, qui exporte 85 % de ses tissus techniques de protection dans plus de 110 pays, a r\u00e9cemment lanc\u00e9 une marketplace d\u00e9di\u00e9e aux professionnels.<\/p>\n

 <\/p>\n

Thierry Mosa explique que le succ\u00e8s \u00e0 l’exportation repose sur une compr\u00e9hension approfondie des clients et des march\u00e9s locaux, ainsi que sur une adaptation continue. Il insiste sur l’importance des relations \u00e0 long terme et de la confiance mutuelle avec les clients \u00e9trangers, en mettant l’accent sur l’\u00e9coute et la compr\u00e9hension des nuances culturelles et linguistiques.<\/p>\n

 <\/p>\n

Il souligne qu’il n’y a pas de recette unique pour r\u00e9ussir \u00e0 l’exportation, mais plut\u00f4t des principes cl\u00e9s comme la pr\u00e9paration minutieuse, la patience et la pers\u00e9v\u00e9rance. Il mentionne \u00e9galement l’importance de s’appuyer sur des structures de soutien publiques comme les ambassades et Business France.<\/p>\n

 <\/p>\n

En septembre 2023, Otego a lanc\u00e9 Oteplace, une plateforme BtoB d\u00e9di\u00e9e \u00e0 l\u2019industrie de la s\u00e9curit\u00e9. Elle regroupe des fabricants fran\u00e7ais et \u00e9trangers, facilitant le partage de savoir-faire et la commercialisation de produits de s\u00e9curit\u00e9. Oteplace offre divers services pour l\u2019exportation, comme le transport et le calcul des taxes douani\u00e8res, et pr\u00e9voit des participations communes \u00e0 des salons internationaux. Cette initiative vise \u00e0 cr\u00e9er des opportunit\u00e9s commerciales globales, renfor\u00e7ant la position d\u2019Otego sur le march\u00e9 mondial et permettant aux clients de trouver facilement les solutions de s\u00e9curit\u00e9 n\u00e9cessaires.<\/p>\n

 <\/p>\n

Enfin, Thierry Mosa insiste sur l’id\u00e9e que l’exportation est un \u00e9change culturel avant tout, permettant des rencontres enrichissantes entre les personnes de diff\u00e9rents horizons.<\/p>\n

 <\/p>\n

Interview faite par Didier Durand pour le magazine Bref Eco, hors-s\u00e9rie industrie de Mai 2024.<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\u00a0\u00bb34429″][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text]Dans une interview donn\u00e9e au magazine Bref Eco, Thierry Mosa, dirigeant de l\u2019entreprise lyonnaise Otego, partage ses strat\u00e9gies et r\u00e9ussites \u00e0 l’international. Otego, qui exporte 85 % de ses tissus…<\/p>\n","protected":false},"author":7,"featured_media":34440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[480],"tags":[],"post_series":[],"class_list":["post-34414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse","entry","has-media"],"yoast_head":"\nArticle - Bref Eco - Exporter, c\u2019est aussi construire des ponts entre les cultures" - Otego<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/otegotextile.com\/fr\/news\/article-bref-eco-exporter-cest-aussi-construire-des-ponts-entre-les-cultures\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Article - Bref Eco - Exporter, c\u2019est aussi construire des ponts entre les cultures" - Otego\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]Dans une interview donn\u00e9e au magazine Bref Eco, Thierry Mosa, dirigeant de l\u2019entreprise lyonnaise Otego, partage ses strat\u00e9gies et r\u00e9ussites \u00e0 l’international. 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